Getting targeted website visitors is no longer difficult to do. The internet has made it easy for businesses to get visitors to a website by simply paying for traffic. Google PPC (pay per click) is a strategy in which you can bid on keywords in the Google search engine.
Google PPC is an exceptional service because your SEO might not have kicked in yet, your local SEO area may be very competitive or you may want to bid on additional keywords or a competitors brand name. With Google PPC ads, your listing appears at the top of the result as a “sponsored ad” and if the user clicks on your result your business pays for the click and you now have a chance to convert your website visitor into a customer.
Although this may sound easy, it is extensive management if you want a highly optimized PPC campaign. This is why we recommend letting the pros manage your local PPC campaign. PPC campaigns need to be continually optimized as bid prices change from day to day. BearGorilla as an agency bids on the keywords for you by doing extensive research on your competitors and checking to see for which terms they are bidding. Generally, we recommend nothing less than a $1,500 per month Google Ads budget for a small business.
Unlike our SEO pricing, our PPC pricing is completely dependent on your Google Ads budget. You may be wondering how can you determine your Google Ads budget? We recommend starting by checking to see what your competitors are spending and go from there. If you want to request a free audit of your competitors Google Ads campaign strategy, start by contacting us today.